Assi brand was first introduced in 1976 and has grown to become our flagship brand. For over twenty years, Assi is recognized for being the best in Korean food. Whether you are looking for soy sauce or udon noodles, you can choose from over two thousand Assi products. The word Assi comes from the traditional Korean title for an upper class, young, married woman.

Hana brand sets a higher standard for Japanese foods. Covering over five hundred items, we guarantee that you will find all of our Hana products, from soba noodles to seaweed, to be the very best. The word hana means flower in Japanese.

Yissine was introduced in 1996. Issine represents our premium line of Korean foods and currently covers over five hundred products. Issine products are made with the finest ingredients from the best manufacturers in Korea. The word Yissine is Korean for the surname Rhee.

Introduced in 1998, Kabuto is our premium line of Japanese foods. Kabuto products are all made from traditional Japanese methods ensuring the very best taste. Currently, there are over two hundred kabuto products to choose from. The word kabuto is the Japanese word for a samurai's helmet.